Tom Neuwirth, known as Conchita Wurst, is now an underwear model by Rihanna.
The androgynous stage star Tom Neuwirth is the new brand ambassador for the underwear label by pop star Rihanna. He describes the intimate photos as “the most authentic that there are of me”.
There’s another label that has tried to revolutionize the underwear market in the past few years like Savage x Fenty. Rihanna’s lingerie line has set new standards for how bras and thongs are staged and advertised with eye-catching designs and diverse model casting. And she is continuing her strategy, especially in Germany: Tom Neuwirth, also known as Conchita Wurst, has just been appointed the new brand ambassador for Germany.
In the nostalgic photos, which are somewhat reminiscent of Polaroids they took themselves, the performer poses in front of a darkened background of carpeting, curtains and a flowered sofa. He wears a tabby catsuit, thong, and a sky-blue lingerie set and suspenders. The light is warm, the contours blurred, Neuwirth’s gaze is dreamy.
Connect nudity he not with vulnerability, but strength. “The more naked I am, the more comfortable I feel. My sexual nature, which means strength to me, is unleashed when I wear little. I celebrate without limits and more authentically than ever, and lingerie supports this uninhibited side, ”he says. For many people, Neuwirth is above all Conchita Wurst, the long-haired stage star in a glittering evening dress who won the Eurovision Song Contest in 2014.
At some point, the singer didn’t want to commit himself to just this identity and has since preferred an androgynous look that doesn’t follow any gender-specific stereotype. “Today I think much less about what is masculine and what is feminine. I am easy. Point.”
He also describes the style of the shoot as “gender-fluid”. For Neuwirth, who has replaced music concerts and tours with podcast recordings and YouTube productions because of the lockdown, the photos are “the most authentic I have ever seen”.
They not only record the character of a single person but also that of a zeitgeist: “I believe that fashion and art always reflect the society in which we are,” says Neuwirth. The change in minds – and in fashion campaigns – would ultimately come from the people themselves. “We can be trendsetters ourselves.”
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