LOL Surprise Official Party is available from April 2 on the world’s most used gaming platform: you can play with others or with influencers, in a safe environment for children and constantly moderated.
LOL Surprise enters Roblox, bringing its dolls their exaggerated look and its many surprises in the virtual gaming landscape. LOL Surprise Official Party is available from April 2 on the world’s most used gaming platform, which in 2020 attracted more than 32.5 million children and teens per day thanks to its features of sharing, socializing and participation between users.
LOL Surprise is the first brand to give fans the ability to play together or against top gaming influencers from around the world, in a safe mode; in fact, MGA Entertainment has partnered with SuperAwesome, the leading tech platform for kids, to simultaneously bring this unique and protected gaming experience to fans across the planet.
“LOL Surprise is a global phenomenon that continues to surprise and amaze fans with product innovations and new ways to play,” said Isaac Larian, CEO and founder of MGA Entertainment. “Novelty and creativity are the driving forces behind the brand’s growth, and this gaming initiative will expand the LOL Surprise universe into a whole new world for our fans by having them socialize in a safe and moderated environment.
Kids and teens will be able to play with interactive doll characters for free, mix and match LOL Surprise outfits and accessories, enjoy dance contests or amazing challenges with unlockable rewards and more. But the game is meant to engage parents and have them play along with their children so that they all have fun digital experiences together in total safety.
“With LOL Surprise Official Party we reach an important milestone that allows us to bring the colorful world of LOL Surprise not only to our fans but also to players of one of the most popular and widespread gaming platforms – says Filippo Agnello, managing director of MGA Italy – This initiative will create an extraordinary connection with girls, boys and girls from all over the world who will be able to play together in a safe and fun way”.
LOL Surprise Official Party offers the highest possible security measures in place to safeguard fans playing on the Roblox platform, including real-time moderation of in-game comments and chat, removal of in-game purchases, daily monitoring of compliance and moderation of offensive words. In addition, parents can use Roblox’s parental control menu to configure the most appropriate experience for their children.