Creating the first truly climate-neutral car already by 2030: this is the priority of the Swedish brand Polestar, dedicated to the construction of sports and premium vehicles with a very high rate of electrification. How to achieve the ambitious goal? Eliminating the impact of the vehicle already at the time of its manufacture and overcoming the need to compensate for the emissions generated by the assembly stages through the planting of trees. According to Polestar, several environmental experts have already intimated that the aforementioned compensation is not sustainable in the long term: in fact, doubts remain about the carbon storage capacity of forests and soil, as a forest could be deforested, devastated by fire or altered by changes. climatic.
“Offsetting is a loophole,” says Thomas Ingenlath, CEO of Polestar: “Creating a completely climate-neutral car pushes us to go beyond what is possible today. We will have to question everything, innovate and look at technologies never imagined ”. Words echoed by Fredrika Klarén, Polestar’s sustainability manager: “Producing electric cars does not mean that our work to eliminate emissions is over. Now, in fact, we will work to eliminate all emissions from production. This is a historic and exciting moment for car manufacturers, an opportunity to seize the moment, dare and try to build the dream of climate-neutral, circular and truly sustainable cars “. Sustainability declarations, common in sectors such as food and fashion, will also be applied to all future Polestar models. Starting with Polestar 2, with which the carbon footprint of the vehicle and the list of materials at risk used in construction will be revealed: the labeling will appear on the company’s website, creating a unique precedent of transparency for the sector of automotive. “Consumers are a huge driving force in the transition to a sustainable economy,” says Thomas Ingenlath: “They need to be equipped with the right tools to make informed and ethical decisions. Today, Polestar 2 leaves the factory gates generating a carbon footprint. In 2030 we want to present a car that does not. ” Now all that remains is to understand how …
